First LIXIL Flagship Store Launched in Hanoi, Vietnam

Reaffirming our commitment to make better homes a reality for everyone, LIXIL launched its first flagship store in Hanoi, Vietnam. In this one-stop experiential centre, consumers and partners can now discover smart designs and cutting-edge Japanese technology.

Spread across approximately 850 square meters, the LIXIL flagship store is located at a convenient location in a bustling district of Hanoi. This gives LIXIL a perfect location to not only interact with consumers looking for our wide range of products, but also raises the general public’s awareness of our brands under LIXIL – INAX, GROHE, American Standard and Tostem.

Commenting on the launch, Masahiko Hiramoto, Country General Manager, LIXIL Vietnam said, “The transformation of Vietnam over the last decade can be witnessed with the rising consumer demand for products which are high on quality, design and technology. As high income households have doubled and the economy has almost tripled, we see that consumers aspire for products that enhance their living experiences.

Our aim is to work towards the desires of our consumers, offering them a space where they can interact with the best of what LIXIL has to offer, and in the process be inspired to make their homes better. We look forward to welcoming all those who seek innovative designs and technology in the space of bathroom, kitchen and housing.”

Here are a few pictures from the opening ceremony

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As one of the most iconic brands in sanitary ware, American Standard has earned the trust of its customers by constantly delivering style, quality and reliability to their bathrooms. Today, backed by more than 140 years of pioneering legacy, American Standard continues to raise the bar in delivering dependable bathroom solutions that combine thoughtful designs and innovative technologies to create inviting bathroom sanctuaries offering ultimate comfort and performance to its customers.

LIXIL makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including LIXIL, GROHE, American Standard, INAX, and TOSTEM. Over 70,000 colleagues operating in 150 countries are proud to make products that touch the lives of more than a billion people every day.

LIXIL Group Corporation (TSE Code: 5938) is the listed holding company for LIXIL’s portfolio of businesses.